一、保持網(wǎng)頁(yè)的樸素
First, keep the web simple
一個(gè)好的網(wǎng)站最重要的一點(diǎn)就是界面的簡(jiǎn)單、樸素。你聽(tīng)說(shuō)過(guò)“KISS”法則嗎？“Keep It Simple Silly.”適用于所有的站點(diǎn)。
The most important thing about a good website is the simplicity and simplicity of the interface. Have you ever heard of the "KISS" rule? "Keep It Simple Silly." applies to all sites.
制作者們很容易掉入這樣一個(gè)陷阱，即把所有可能用到的網(wǎng)頁(yè)技巧，例如：框架、表格、字體、GIF動(dòng)畫(huà)等等都用上，這當(dāng)然是好的，但如果多了的話(huà)就會(huì)讓你的訪(fǎng)問(wèn)者眼花繚亂，不知所措，也不會(huì)給他們留下很深的印象。
Producers are very easy to fall into a trap, that all may use web skills, such as: frames, tables, fonts, GIF animation and so on are used, which of course is good, but if many words will let your visitors confused, will not be at a loss what to do, they leave a deep impression.
記住，只是因?yàn)槟憧梢詣?chuàng)建一個(gè)效果，但并不意味著你必須創(chuàng)建這個(gè)效果。先問(wèn)一問(wèn)你自己：我在網(wǎng)頁(yè)上加入這個(gè)技術(shù)有什么價(jià)值？是否能更好的向訪(fǎng)問(wèn)者表達(dá)我的主題？
Remember, just because you can create an effect, it doesn't mean you have to create this effect. Ask yourself first: what's the value of adding this technology to my web page? Is it better to express my theme to visitors?
二、簡(jiǎn)單并不等于乏味
Two, simplicity is not boring
簡(jiǎn)單的真正含義并不是遲鈍和乏味。許多人會(huì)被網(wǎng)站多余的奇特效果所迷惑，而忽視了信息的有效性。
The simple real meaning is not dull and dull. Many people are fooled by the extra bizarre effects of the web, ignoring the effectiveness of the information.
保持簡(jiǎn)單的真正含義就是：想一想如何使自己網(wǎng)站的信息與你的訪(fǎng)問(wèn)者所期待和所需要的一樣。應(yīng)該把技術(shù)和效果用在適當(dāng)?shù)牡胤?，用在有效信息上，讓訪(fǎng)問(wèn)者關(guān)注他們想關(guān)注的東西。
The simple thing to do is to think about how to make your website's information the same as what your visitors expect and need. The technology and effects should be used in the right place for effective information and for visitors to pay attention to what they want to focus on.
清晰的設(shè)計(jì)＋有效的技術(shù)＝一個(gè)好的站點(diǎn)
Clear design + effective technology = a good site
三、了解你的讀者
Three, know your readers
你不是在真空里制作你的網(wǎng)頁(yè)，也不是作給你自己看的。如果是這樣，你還不如把它放在自己的電腦里。你發(fā)布你的網(wǎng)站是希望某些人停下來(lái)參觀(guān)它。而這些人就是你的讀者。
You don't make your web pages in the vacuum, or do it yourself. If so, you might as well put it on your own computer. You publish your web site in the hope that some people will stop and visit it. And these people are your readers.
你越了解你的讀者，你的網(wǎng)站影響力就會(huì)越大。你的讀者是否有個(gè)慢貓？那你最好應(yīng)當(dāng)特別的注意網(wǎng)頁(yè)的大?。凰麄兿Ｍ?tīng)到音樂(lè)片斷嗎？你就要想想網(wǎng)頁(yè)上的音樂(lè)格式。你的讀者是紡織工人？那么血紅色和黑色最好不要選擇；或者他們是骨灰級(jí)游戲玩家？你就要避免用柔和的顏色和圖案了。
The more you know your readers, the more influence your website will have. Does your reader have a slow cat? Well, you'd better pay special attention to the size of the page; do they want to hear music clips? You have to think about the music format on the web page. Are your readers textile workers? Then blood red and black is best not to choose; or are they hardcore gamers? You should avoid soft colors and patterns.
一個(gè)好站點(diǎn)的定義：通過(guò)典雅的風(fēng)格設(shè)計(jì)提供給潛在讀者高質(zhì)量的信息。
A good site definition: designed to provide high quality information to potential readers through elegant style design.
四、五個(gè)“手指”
Four or five fingers"
對(duì)一個(gè)好的網(wǎng)站來(lái)說(shuō)，清晰的導(dǎo)航也是最起碼的標(biāo)準(zhǔn)。應(yīng)該讓訪(fǎng)問(wèn)者知道自己當(dāng)時(shí)在網(wǎng)站中的位置，并且愉快的通過(guò)你的指引而遍覽你的網(wǎng)站。例如，你可以做到的一件事情就是：“下一步”的選擇數(shù)目盡量少，以便人們不會(huì)迷失在長(zhǎng)長(zhǎng)的選擇項(xiàng)目列表中。
For a good website, a clear navigation is also the minimum standard. You should let visitors know where you were on the site and happily guide your site through your instructions. One thing you can do, for example, is: "next," the number of options is as small as possible so that people won't get lost in the list of long selection items.
你知道嗎?一般人的大腦把五個(gè)或更少的項(xiàng)目看作一組，但是當(dāng)所面對(duì)的項(xiàng)目超過(guò)五個(gè)，它就必須把他們劃分成較小的次組來(lái)處理，所以說(shuō)，保持你的選擇項(xiàng)歸類(lèi)在五組或五組以?xún)?nèi)就變得很有意義了。你的訪(fǎng)問(wèn)者能夠快速的找到自己想選擇的項(xiàng)目。
You know? The general human brain to five or less of the project as a group, but when faced with more than five projects, it must take them to deal with, divided into smaller groups so that keep your options are classified in five groups or five groups within it becomes very meaningful the. Your visitors can quickly find the items they want to choose.
五、三次點(diǎn)擊
Five and three hits
對(duì)網(wǎng)站制作者來(lái)說(shuō)，訪(fǎng)問(wèn)者就是上帝，討好上帝的另一個(gè)方法就是讓他們?cè)讷@取信息時(shí)不要超過(guò)三次點(diǎn)擊。想想，當(dāng)你在訪(fǎng)問(wèn)一個(gè)網(wǎng)站時(shí)，點(diǎn)擊。。。點(diǎn)擊。。。點(diǎn)擊。。。再點(diǎn)擊。。。再。。。才找到你想要的信息，或者還沒(méi)找到，你會(huì)怎么想呢？
For web creators, visitors are God and another way to please God is to let them not get more than three hits when they're getting information. Think about when you're visiting a website and clicking on it... Click... Click... Click again... Again... Before you find the information you want, or haven't found it, what do you think?
加之，當(dāng)你的訪(fǎng)問(wèn)者深入網(wǎng)站查找需要的信息最后卻摸不著頭腦了，會(huì)怎么辦？他們肯定不會(huì)原地兜圈，他們會(huì)離開(kāi)你的主頁(yè)去別的地方繼續(xù)沖浪，可能也就再也不會(huì)回來(lái)了。
Plus, what happens when your visitors go deep into the website and find the information they need, but at the end they don't know what to do? They certainly won't go anywhere, they'll leave your home page, go somewhere else to surf, and probably won't come back again.
六、 三十秒的等待時(shí)間
Six, thirty seconds wait time
訪(fǎng)問(wèn)者進(jìn)入你的站點(diǎn)后，他應(yīng)該可以不費(fèi)力的找到所需要的資料。有一條不成文的法則：當(dāng)訪(fǎng)問(wèn)者在決定下一步該去哪之前，不要讓他現(xiàn)在所看的頁(yè)面下載的時(shí)間超過(guò)30秒鐘。如果超過(guò)了這個(gè)時(shí)間，你就會(huì)開(kāi)始失去你的“上帝”了。
When a visitor enters your site, he should be able to find the information he needs without difficulty. There is an unwritten rule: don't let the page that he sees now download more than 30 seconds before the visitor decides where to go next. If you exceed this time, you will begin to lose your god.
保證你的頁(yè)面有個(gè)適度的大小而不會(huì)無(wú)限制的下載。如果你的大多數(shù)訪(fǎng)問(wèn)者使用Modem的話(huà)，試著保持總的頁(yè)面大?。ò?yè)面圖像）在45K一下。
Make sure your pages have a moderate size without unlimited downloads. If most of your visitors use Modem, try to keep the total page size (including page images) at 45K.
確保你的頁(yè)面設(shè)計(jì)規(guī)劃清晰明了，讓訪(fǎng)問(wèn)者只需快速的掃視就能把握你的網(wǎng)站導(dǎo)航，知道自己“下一步”該選擇的項(xiàng)目。
Make sure your page layout is clear, so that visitors can navigate your web site with just a quick glance and know your next step.
七、平衡
Seven, balance
平衡是一個(gè)好網(wǎng)站設(shè)計(jì)的重要部分。
Balance is an important part of a good website design.
文本和圖像之間的平衡。除非內(nèi)容決定了這是個(gè)完全文本或者完全圖像的網(wǎng)站，你需要用直覺(jué)和審美觀(guān)來(lái)作判斷，以便其中的一個(gè)不會(huì)淹沒(méi)另外一個(gè)。
The balance between text and images. Unless the content determines that this is a full text or full image site, you need to be intuitive and aesthetic so that one of them won't overwhelm another.
下載時(shí)間和頁(yè)面內(nèi)容之間的平衡。當(dāng)然你希望有個(gè)漂亮的頁(yè)面，但你也必須平衡你的頁(yè)面內(nèi)容，因?yàn)槟愕暮芏嘣L(fǎng)問(wèn)者正在通過(guò)modem閱讀它。難道你網(wǎng)站的圖片真的值得等待那么久嗎？
The balance between download time and page content. Of course, you want to have a nice page, but you have to balance your page content, because many of your visitors are reading it through modem. Is your website really worth the wait for so long?
背景和前景之間的平衡。我們能在白紙上畫(huà)出美麗的圖案，網(wǎng)頁(yè)上，如果能制作出漂亮的結(jié)構(gòu)和背景是很令人激動(dòng)的。但也容易使你的內(nèi)容淹沒(méi)在你的背景里面。
The balance between the background and the foreground. We can draw beautiful patterns on white paper. It's exciting to make a beautiful structure and background on the web page. But it's easy to drown your content in your background.
八、適度的幀
Eight, moderate frames
適度的的幀對(duì)于你的網(wǎng)頁(yè)是很好的補(bǔ)充，然而就像所有網(wǎng)站的元素所具有的特性一樣，你絕對(duì)不要濫用他們！
A moderate frame is a good addition to your web page, but as with all elements of a web site, you should never abuse them!
如果你想創(chuàng)建一個(gè)可以看得到的導(dǎo)航結(jié)構(gòu)
If you want to create a navigation structure that you can see